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Supplier Influence on Innovation Acceptance : A Study on Extramural Healthcare Professionals
Pierik, D. (2025) Supplier Influence on Innovation Acceptance : A Study on Extramural Healthcare Professionals.
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Abstract: | The Dutch healthcare system is under growing pressure due to an ageing population, increasing demand for home care, and a critical shortage of healthcare professionals (HCPs). To ensure the delivery of high-quality care, innovation has become essential for reducing workforce strain. While the importance of supplier collaboration in driving innovation is widely acknowledged, there is limited insight into how suppliers contribute to the innovation process within extramural healthcare. This study aims to address this knowledge gap by exploring the role of suppliers in promoting user acceptance of innovations in extramural healthcare settings. This study examines how suppliers use qualitative methods to encourage employee acceptance of innovations in extramural healthcare. Eleven semi-structured interviews were conducted with HCPs, innovation suppliers, and procurement specialists. The results indicate that suppliers are crucial in facilitating the adoption of innovations by HCPs in extramural healthcare. Suppliers achieve this by establishing trust, collaborating on tailored solutions, and providing support through training and coaching during implementation. Tech Ambassadors (TAs) play a key role as intermediaries, addressing concerns about complexity and ensuring seamless integration into daily practice. Acceptance is influenced by factors such as age, education level, and the user-friendliness of the innovation. Suppliers enable patient-focused transformation by aligning innovations with organisational needs fostering collaboration and driving practical innovation within the sector. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/104856 |
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