University of Twente Student Theses
Extended Reality for Improving Sports Performance: A TOE Analysis of XR Adoption in Prominent Sports Organisations
Lagrand, Stijn (2025) Extended Reality for Improving Sports Performance: A TOE Analysis of XR Adoption in Prominent Sports Organisations.
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| Abstract: | High-performance sports organisations could gain a competitive advantage through the many opportunities digital transformation provides. Developments in the metaverse and extended reality (XR) are promising for performance sports but scarcely researched. Whereas specific applications of extended reality have been studied to measure performance improvements of athletes, there currently seem to be no managerial guidelines for its implementation within sports organisations. This paper aims to fill that gap, by mapping the current usage of extended reality and discussing both facilitators and inhibitors for the adoption of XR. A holistic analysis of technology adoption is provided by utilising the Technology Organisation Environment (TOE) framework. The research is carried out through a comparative case study of three prominent high-performance sports organisations. The case study is conducted by means of semi-structured interviews. Eight facilitating or inhibiting factors for the adoption of XR have been identified. The identified factors are digital strategy clarity, innovation pressure, network strength, budget, management support, user support, software development capabilities, and XR applications maturity. Additionally, the current state of the industry is discussed, revealing an industry in its experimental phase: the potential of XR for sports organisations is high, but the realisation of this potential is constrained by a lack of strategic priority, limited organisational readiness, and low technological maturity. The findings contribute to a better understanding of how XR adoption can be improved and underline the importance of the organisation’s vision for XR adoption. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/105011 |
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