University of Twente Student Theses
Exploring Artificial Intelligence Adoption in the Public Sector : Perceptions, Attitudes and Factors Influencing AI Adoption Among Government Public Relations Practitioners in Indonesia
Sari, Riska Fitrah (2025) Exploring Artificial Intelligence Adoption in the Public Sector : Perceptions, Attitudes and Factors Influencing AI Adoption Among Government Public Relations Practitioners in Indonesia.
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| Abstract: | Background: AI is revolutionizing many industries, including public-sector organizations. However, earlier research reveals that AI adoption has been slower in the public sector than in the private sector. Little is known about how Public Relations (PR) in public-sector organizations integrates AI into their daily tasks since most of the existing literature focuses on PR in the private sector. This study aims to fill this gap by examining how Government Public Relations (GPR) practitioners in Indonesia are integrating AI into their daily work. Methods: This study utilized a qualitative approach, conducting semi-structured one-on-one interviews via Zoom with 23 GPR practitioners from Indonesian public sector organizations. The interview questions for this research cover essential topics regarding how AI is being adopted and perceived by GPR professionals. Results: This study highlights AI's potential to enhance work efficiency in GPR practices while acknowledging challenges such as limited skills, budget constraints, regulatory uncertainties, and the potential risks associated with AI, such as over-reliance on AI, data privacy issues, inaccuracy, and the possibility of job displacement. Conclusion: This study provides insights into AI adoption within GPR practitioner’s practices in Indonesia, emphasizing its efficiency potential alongside challenges and risks. Prioritizing skill development, adequate resource allocation and clear regulations can ensure AI's effective and responsible use, fostering long-term success within the Indonesian public sector. Keywords: Artificial Intelligence, Public Sector, Government Public Relations, AI Adoption, Indonesia |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Science MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/105059 |
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