University of Twente Student Theses
Inclusive Play : Advancing Gender Diversity Through HR Policies and Organizational Culture Within Game Developer Teams
Sausmikat, Michelle (2025) Inclusive Play : Advancing Gender Diversity Through HR Policies and Organizational Culture Within Game Developer Teams.
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Abstract: | This research explored strategies to increase gender diversity and foster inclusion in the game industry, which has been characterized by underrepresentation of women and other marginalized groups. Grounded in a step-by-step framework for organizational transformation, the study investigates effective recruitment practices, inclusive job descriptions, tailored training and development programs, and equitable working conditions. Data collection involved interviews with 12 industry professionals, analysed to identify successful measures and challenges in creating inclusive workplaces. Key findings highlight the importance of flexible working arrangements, unbiased recruitment processes, and leadership development programs for underrepresented groups. Practical implications include a detailed plan that organizations can implement to attract and retain female talent, supported by real-world examples of initiatives that have proven effective in practice. The study emphasizes the need for cultural transformation, underscoring that sustainable changes require aligning organizational structures, policies, and behaviours with the values of diversity and inclusion. By addressing both immediate measures and long-term strategies, this study provides a comprehensive guide for organizations aiming to embed inclusivity into their core culture and practices, contributing to a more diverse and equitable future for the game industry. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Business Administration MSc (60644) |
Link to this item: | https://purl.utwente.nl/essays/105216 |
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