University of Twente Student Theses
Reframing bookkeeping : Supporting young entrepreneurs in overcoming financial challenges
Andel, Meggie van (2025) Reframing bookkeeping : Supporting young entrepreneurs in overcoming financial challenges.
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| Abstract: | Many young entrepreneurs face challenges in navigating the financial complexities of entrepreneurship. This suggests an opportunity to refine existing tools or develop new solutions. This thesis examines the entrepreneurial journey of young, aspiring entrepreneurs aged between 14 and 25, identifying the phases they encounter in setting up their businesses and understanding their needs. This study is conducted for Moneybird, a bookkeeping software company, with the main goal of understanding how Moneybird can support young entrepreneurs in addressing financial challenges during the startup phase. This study employs qualitative, multi-layered user research using sensitisation tools, interviews, and generative sessions. The findings reveal that young entrepreneurs often encounter a 'gap' after registering with the Chamber of Commerce. This 'gap' represents a transition period where the perception of bookkeeping shifts from a tax obligation to a valuable tool for insight and decision-making. Information about regulations often overwhelms entrepreneurs in this phase, leading them to perceive bookkeeping as tedious and obligatory. However, when entrepreneurs want to invest, grow, or transition from part-time to full-time, they recognise the importance of bookkeeping for making informed financial decisions. At that point, they often opt for a paid bookkeeping package like Moneybird. The results of this study indicate that Moneybird should reframe bookkeeping from a compliance burden to a powerful tool for insight, decision-making, and growth, helping entrepreneurs recognise its value earlier in their journey. By simplifying the onboarding process, providing clear guidance, and building confidence in financial skills, Moneybird can alleviate entrepreneurs’ anxieties about bookkeeping. Encouraging users to maintain complete and accurate records from the start prevents unexpected financial issues and enables more strategic decision-making. Beyond simplifying bookkeeping, Moneybird can position itself as a growth partner by incorporating visual, data-driven reports that predict future figures based on known data. The focus of further research is on identifying the data required for predictions and enhancing their relevance and usefulness for entrepreneurs. By emphasising the value of financial insight and planning, Moneybird will become an indispensable partner for business success. |
| Item Type: | Essay (Master) |
| Clients: | Moneybird, Enschede, Netherlands |
| Faculty: | ET: Engineering Technology |
| Subject: | 01 general works |
| Programme: | Industrial Design Engineering MSc (66955) |
| Link to this item: | https://purl.utwente.nl/essays/106042 |
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