University of Twente Student Theses
The Role of Artificial Intelligence in New Venture Creation: A Qualitative Examination
Fraccalvieri, Marco (2025) The Role of Artificial Intelligence in New Venture Creation: A Qualitative Examination.
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| Abstract: | This study explores the strategic role of generative AI in new venture creation, examining its impact on different entrepreneurial phases through semi-structured interviews with 20 AI start-up founders and key industry figures. Using a three-step qualitative approach, the research identifies AI's role in ideation and prototyping while highlighting challenges such as limited automation, venture capital evaluation issues, a lack of educational support for AI applications, and public scepticism due to unclear regulations. It underscores the trade-off between fostering innovation with minimal regulation and addressing societal challenges through a more structured framework supported by clearer regulatory guidelines. This study contributes to the literature on AI and entrepreneurship and offers practical insights for entrepreneurs, investors, and policymakers. Future research should explore sector-specific AI applications and regulatory scenarios to deepen understanding and keep pace with AI developments and updates. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/106044 |
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