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Navigating Uncertainty : The Impact of COVID-19 on Resilience, Decision-Making & Growth in Small and Medium-Sized Enterprises
Louwerse, Marvin Immanuel (2025) Navigating Uncertainty : The Impact of COVID-19 on Resilience, Decision-Making & Growth in Small and Medium-Sized Enterprises.
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| Abstract: | The study "Navigating Uncertainty: The Impact of COVID-19 on Resilience, Decision-Making, and Growth in SMEs" examines how Dutch SMEs adapted to the uncertainty brought by the COVID-19 pandemic from 2020 to 2024. It focuses on two decision-making approaches: causation (structured, goal-oriented planning) and effectuation (flexible, resource-based strategies). Through semi-structured interviews with sixteen entrepreneurs from various sectors, the study reveals that SMEs demonstrated high levels of resilience, adaptability, and quick decision-making to manage changing market conditions, financial uncertainty, and consumer behaviour. Firms in volatile sectors like retail and hospitality leaned towards effectuation, benefiting from flexibility and reduced risk through a focus on affordable losses. In contrast, SMEs in more stable sectors such as healthcare, real estate, and professional services relied on causation for long-term, structured planning. Many SMEs adopted a hybrid approach, blending long-term goals with agile responses to sudden changes—especially in digital and e-commerce sectors. Resilience, supported by financial buffers, digitalisation, and diverse income streams, was key to survival and growth. Growth during the crisis was not solely financial but also involved strategic, personal, and operational development. The study concludes that strategic flexibility and hybrid decision-making enhance SMEs’ ability to adapt, recover, and grow in uncertain times |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/106300 |
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