University of Twente Student Theses
Navigating the Energy Transition : A Digital Transformation Strategy Framework for Fuel Stations
Todorovic, D.Q. (2025) Navigating the Energy Transition : A Digital Transformation Strategy Framework for Fuel Stations.
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| Abstract: | The fuel station industry is undergoing significant disruption due to the global energy transition, regulatory changes, and shifting customer demands. The demand for fossil fuels is declining, making traditional business models unsustainable. Fuel station companies are being forced to adapt and need to find new revenue streams. Digital transformation is necessary to remain competitive and needs to be a priority. However, existing digital transformation strategy frameworks lack industry-specific considerations for fuel stations. This research aims to develop a tailored digital transformation strategy framework that guides practitioners through the challenges of the energy transition by answering strategic questions. Using the Design Science Research Methodology (DSRM), the study integrates insights from a systematic literature review and semi-structured interviews with industry experts. The findings reveal that key barriers to transformation include resistance to change, financial constraints, regulatory complexity, and technological implementation. Opposite, opportunities exist in mobility hubs, alternative fuels, AI-driven automation, and data-driven business models. As a result, this research introduces the PITSTOP framework, a structured approach that guides fuel stations through their digital transformation journey. The framework incorporates key elements such as policy alignment, technological innovation, and structural adaptation. Validation through expert interviews confirms its relevance and applicability, though further case studies and refinements are recommended. This study contributes to the limited academic literature on digital transformation in the fuel retail industry and provides a practical tool for industry stakeholders to navigate the evolving landscape. The research highlights the importance of continuous adaptation and strategic alignment to ensure long-term viability in an increasingly digital and sustainable future. |
| Item Type: | Essay (Master) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Information Technology MSc (60025) |
| Link to this item: | https://purl.utwente.nl/essays/106319 |
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