University of Twente Student Theses
The AI Revolution : The Impact of AI Integration on the Identity Work of Human Resource Professionals
Ros, A. (2025) The AI Revolution : The Impact of AI Integration on the Identity Work of Human Resource Professionals.
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| Abstract: | The integration of artificial intelligence (AI) into human resource management (HRM) is reshaping professional roles and practices, raising questions about how such changes affect individual professionals. While much of the existing research has focused on organisational outcomes, less is known about how AI impacts the professional identity and well-being of HR practitioners. This thesis addresses this gap by exploring the AI-induced identity work process and job flourishing among HR professionals. A qualitative study was conducted using semi-structured interviews with 19 HR professionals who have experience with AI-based systems in their work. The Gioia method and thematic analysis were used to identify patterns in how participants perceive, respond to, and make sense of AI within their roles. Findings reveal that AI is neither inherently threatening nor an opportunity. Rather, its impact on professional identity depends on how professionals interpret and integrate AI into their work. Important identity work processes included selective task delegation, reframing AI as a supportive tool, and negotiating role boundaries. These processes influenced the opportunity-oriented identity appraisal of AI, which in turn affected job flourishing. The study contributes to the emerging literature on AI and identity work by highlighting the role of individual sensemaking in technological change. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general, 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/106596 |
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