University of Twente Student Theses

Login

To join or not to join : how does an environmental identity and need for achievement influence intention to join an energy community?

Ospanova, Dina (2025) To join or not to join : how does an environmental identity and need for achievement influence intention to join an energy community?

[img] PDF
293kB
Abstract:The importance of reducing the adverse effects of climate change is striking, with various solutions being proposed. One such solution is the creation of energy communities, citizen led groups focusing on consumption of renewable energy. The current study analysed whether environmental identity of individuals influenced their intention to join an energy community, and whether need for achievement moderated the relationship. Need for achievement was derived from McClelland’s theory of needs (McClelland, 1985). Environmental identity was manipulated with the Ease of Retrieval task, based on the work of Schwarz et al., (1991). The study employed an experimental design, manipulating the identity using an ease of retrieval task with recall of two or 12 past environmental behaviours. Ease of retrieval was found to be unsuccessful in manipulating identity, meanwhile environmental identity and need for achievement alone positively predicted intention to join an energy community. No moderating effect of the need for achievement was found. The findings could be explained by the nature of environmental identity, specificity of the ease of retrieval task, independent effect of need for achievement and small sample size. Future research should employ a different manipulation technique, as well as other measures for need for achievement, and employ a larger sample.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/106616
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page