University of Twente Student Theses
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Which Elements of Algorithmic Management Do Workers in Gig Economy Consider Important to Trust the Platform?
Peti, Sofiia (2025) Which Elements of Algorithmic Management Do Workers in Gig Economy Consider Important to Trust the Platform?
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| Abstract: | The gig economy, characterized by short-term employment usually facilitated by digital platforms, is currently reshaping traditional employment models through the integration of algorithmic management. This change brings attention to challenges concerning worker trust in automated systems, which is crucial for the sustainability and fairness of such work. While previous research has recognized the complexities of algorithmic management, few have made contributions to examine how gig workers perceive and interact with these systems, and more importantly, what elements they consider important when trusting the platform they rely on daily. This thesis seeks to provide a clear understanding of the factors that affect the trust of gig economy workers in platform-based algorithmic management. By conducting interviews with food delivery couriers, first-hand knowledge was obtained on the complex relationship between transparency and perceived goodwill and competence crucial for shaping worker trust. This study provides insights into how it is affected by algorithmic opacity and what drives the need for specific types of transparency. Practical implications for stakeholders aiming to foster a more trustworthy and sustainable gig economy are also offered. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/106807 |
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