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Sustainability signals and the success of technology crowdfunding campaigns in Europe
Vollema, Arno (2025) Sustainability signals and the success of technology crowdfunding campaigns in Europe.
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| Abstract: | As sustainability becomes a defining factor in consumer decision-making, its influence on crowdfunding performance demands closer examination. This study investigates the effect of sustainability mentions on the success of European technology crowdfunding campaigns. Specifically, it explores how such mentions influence the odds of success and its ability to overfund a campaign. A dataset of 481 Kickstarter campaigns was analysed, and web scraping was used to acquire data on sustainability-related mentions. The analysis discovered positive and significant effects on campaign success and overfunding, although the effect is weaker in already successful campaigns. These results provide further evidence that sustainability serves as a signal to value-driven backers, showing whether a campaign succeeds and how far it can exceed its funding goal. The findings offer insights for creators, backers, and platforms of reward-based crowdfunding by discussing the role of sustainability messaging in shaping campaign performance. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/106812 |
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