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Interactivity and Its Impact in virtual Communication Modes: An Expert Perspective about virtual reality and media
Kucinskas, Benas (2025) Interactivity and Its Impact in virtual Communication Modes: An Expert Perspective about virtual reality and media.
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| Abstract: | As hybrid work is getting more popular, organizations are looking for meeting media that would feel natural and alive just like face-to-face encounters. Making use of Social Presence and Media Richness theories, this study is exploring how interactivity – users’ ability to act withing the environments with the environment – shapes both presence and media richness in Video Conferencing versus Virtual Reality meetings. Five experts in the VR field were interviewed using semi-structured format. Afterwards, schematic analysis helped to establish a framework. Across all the interviews it was seen that interaction with 3D object had to be context specific and avatars should be higher fidelity to add to the Media Richness. Since the users’ expectations are not met the potential is not being used. Routine information exchange remains being the best on Video Calls. Findings are showing that organizations should invest in VR interaction features as long as they are serving a purpose and not just unnecessary complexity. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/106856 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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