University of Twente Student Theses
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How regional culture shapes entrepreneurial logic: A qualitative study in Twente
Golbach, Cas (2025) How regional culture shapes entrepreneurial logic: A qualitative study in Twente.
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| Abstract: | This bachelor thesis explores how regional culture influences decision-making styles by entrepreneurs in Twente. Specifically, the choice between decision-making logics effectuation and causation, particularly ‘means vs goals’ and ‘affordable loss vs expected returns’. A qualitative approach was applied with six semi-structured interviews with entrepreneurs from Twente. Thematic coding was applied, using a deductive approach with a specific focus on dimensions derived from the theoretical framework, such as decision-making, affordable loss vs expected return, regional culture, individualism vs collectivism, and uncertainty avoidance. The findings indicate a strong tendency towards a more effectual logic. Entrepreneurs in Twente, therefore, often begin with their available means, try to work as much as possible with the network they are familiar with, and are flexible in dealing with uncertainties. As a result, all four propositions that were developed from the literature were widely supported by the respondents. This contrasts with national-level culture as described by Hofstede (1980). This indicates that regional culture may have more influence on the choice between effectuation and causation, particularly on principles such as means-based and affordable loss, than is assumed in national or cross-national studies. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/106864 |
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