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The motivation of investors for equity-based crowdfunding in the Netherlands

Hartemink, Kim (2025) The motivation of investors for equity-based crowdfunding in the Netherlands.

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Abstract:With equity-based crowdfunding becoming a more popular funding strategy, it is critical to understand what motivates people to invest. While prior studies have looked at investment motivations in global contexts, empirical research in the Netherlands is limited. This study investigates how intrinsic motivators (e.g., curiosity, creativity, trust) and extrinsic motivators (e.g., financial profit, recognition) affect the intention to invest in equity-based crowdfunding campaigns. An online survey with 29 Dutch participants was used to collect data, which was then analyzed in RStudio using binary logistic regression. The results demonstrate that while financial reward had a marginally significant beneficial impact, intrinsic motivators did not significantly predict investment intention. Furthermore, those who were 30 years of age or older were significantly more likely to say that they intended to invest. These results imply that demographic variables like age and financial considerations might be more crucial than previously assumed. This study contributes to the literature by offering initial insights into motivational patterns among Dutch (potential) investors and may inform more targeted crowdfunding campaign strategies.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/106879
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