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Shifting Habits, Shrinking Waste : Exploring Perceived Barriers and Motivators Among Potential Consumers of Zero-Waste Plastic Stores
Luchia-Puig, Josefina (2025) Shifting Habits, Shrinking Waste : Exploring Perceived Barriers and Motivators Among Potential Consumers of Zero-Waste Plastic Stores.
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| Abstract: | Plastic packaging waste remains a significant environmental concern, with single-use plastics contributing heavily to pollution and ecological degradation. Zero-waste stores offer a promising alternative by eliminating packaging through bulk purchasing and reusable containers. While previous research has focused on current environmental consumers, little attention has been paid to potential consumers with lower environmental engagement. This study addresses that gap by examining the attitudes, perceived challenges, and motivations of the University of Twente (UT) community regarding zero-waste shopping. Using a qualitative approach, five focus groups and ten interviews were conducted with a total of 37 students and staff members. Thematic analysis revealed that although most participants held positive attitudes towards zero-waste stores, few expressed a clear intention to use them. Key perceived barriers included inconvenience, price, and incompatibility with existing lifestyles. Motivations for sustainable behaviour were largely egoistic, rather than altruistic concern for the environment. The study provides practical recommendations for improving the appeal of zero-waste stores, particularly by aligning strategies with egoistic motivators. It also suggests revising pro-environmental behaviour models to better account for prior knowledge, and self-interest motivators. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Technology and Liberal Arts & Sciences BSc (50427) |
| Link to this item: | https://purl.utwente.nl/essays/106920 |
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