University of Twente Student Theses

Login
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.

Drivers of ESG Pillar Perceived Importance in Sustainable Investing : trading Experience and Salience Heuristic Susceptibility

Kartasasmita, Al Thareq (2025) Drivers of ESG Pillar Perceived Importance in Sustainable Investing : trading Experience and Salience Heuristic Susceptibility.

This is the latest version of this item.

[img] PDF
1MB
Abstract:This study aims to investigate how (potential) investor behaviors and characteristics (i.e., susceptibility to salience heuristics and trading experience) influence the perceived importance of individual ESG (Environmental, Social, and Governance) pillars. To also investigate how each of these ESG pillars affects an investor’s portfolio allocation on ESG products. Based on the survey distributed online to 106 respondents, the findings show that salience susceptibility has a positive significant influence on each individual ESG pillar, particularly a stronger influence on the Environmental and Social pillars. Meanwhile, Trading experience had a positive significant influence on the Environmental and Social pillars. Furthermore, the Governance pillar had a positive significant influence on ESG percentage allocation. Meanwhile, Environmental importance had a negative significant influence on the ESG percentage allocation. The interpretations of these findings would offer further insights on drivers of sustainable investment decisions.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/106953
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page