Digital Change Through Individual Readiness : A Human-Centered Approach to Digital Transformation in Higher Education Institutions.

The present study investigates the individual-level factors that contribute to readiness for digital change in Higher Education Institutions (HEIs). The study further explores the manner in which individual readiness affects innovative work behaviours among employees. The research, drawing on the Theory of Planned Behaviour, identifies the relationship between intentional readiness and the performance of innovative behaviours associated with the use of new technologies. Furthermore, it identifies the relationship existing between readiness and organisational support and perceived benefits as antecedents. This study was conducted using data from 445 employees of Spanish HEIs. Structural equation modelling was employed to analyse the data, revealing a positive influence of perceived organisational support and benefits on readiness and the role of readiness as a driver of innovative work behaviours. Furthermore, the study enabled the identification of role-based differences, with administrative and managerial staff demonstrating higher readiness levels than teaching staff. The findings emphasize the importance for HEI managers to focus on change strategies built at the individual level, role-specific interventions, and strong support to ensure successful digital transformation.