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Does Short-Form Video Content Impair Cognitive Performance? : Investigating Exposure Effects
Wille, S. (2025) Does Short-Form Video Content Impair Cognitive Performance? : Investigating Exposure Effects.
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| Abstract: | Short-form videos (SFVs) have become increasingly prominent in people’s lives, raising questions about their impact on cognition and behaviour. For students, the role of SFVs becomes of interest in the context of academic procrastination. Students have reported difficulties with reengaging with a task following study breaks involving SFVs. SFVs have been shown to affect cognitive processes, while increased screen time has been associated with decreases in inhibition. This study investigates the impact of media exposure on inhibitory control using the Stroop Colour and Word Test (SCWT) in university students (n = 30). Participants performed the SCWT twice, before and after a ten-minute exposure to SFVs, a documentary, or ten minutes of reading. An ANOVA revealed no significant effect of exposure condition on the Stroop effect post-test. When including the moderator of procrastination measured with the Academic Procrastination Scale (APS), the difference in the SCWT between participants in the reading condition and the SFV and documentary condition was statistically significant. Thereby, participants from the reading condition performed better. The model also demonstrated a better performance from the reading condition when including the moderator of average screen times. Additionally, participants from the SFV condition reported the second round as significantly more difficult. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/107066 |
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