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Developing and Testing a Multidimensional Scale for Perceived Privacy Concerns of Smart Speakers
Akchich, Sanae (2025) Developing and Testing a Multidimensional Scale for Perceived Privacy Concerns of Smart Speakers.
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| Abstract: | Smart home technologies, particularly voice-controlled devices like smart speakers, have introduced new privacy challenges for users. While previous research has highlighted that privacy concerns influence user acceptance, existing measurement approaches are inconsistent and often fail to reflect the multidimensional nature of perceived privacy concerns. This study addresses this gap by developing and empirically testing a scale that captures users’ perceived privacy concerns across five stakeholder-related dimensions: company, government, household, third-party and cybersecurity threats. Drawing on prior frameworks and a literature-informed item development process, a survey was conducted among mostly German participants (N = 127) and analysed using exploratory factor analysis and reliability testing. Results support a four-factor model, excluding the third-party dimension due to insufficient empirical support. Additional analyses examined associations between privacy concerns, protective behaviours, gender, and device ownership. Findings revealed that household and cybersecurity concerns predicted privacy-protective behaviours, with non-owners reporting higher concern and action levels than owners, and women reporting slightly more protective behaviours than men. The findings provide an empirically tested tool for future privacy research and offer practical implications for developers and policymakers seeking to address user concerns in smart home environments. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/107101 |
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