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2024 European Parliament election : A comparison between the social media election campaign strategies from the “Alternative für Deutschland” and the “Die Linke”
Drexl, N. (2025) 2024 European Parliament election : A comparison between the social media election campaign strategies from the “Alternative für Deutschland” and the “Die Linke”.
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| Abstract: | Euroscepticism as a phenomena shaking the political landscape across the EU. How do Eurosceptic social media campaigning of populist right-wing and left-wing parties (PRWP´s and PLWP´s) com-pare in the European Parliament elections 2024? This study seeks to address this question by doing a qualitative content and a frequency analysis of X (Twitter) post from the PRWP “Die Alternative für Deutschland” and the PLWP “Die Linke”. By focusing on a time period of two months prior to the EP elections in June 2024, Eurosceptic attitudes and further populist communication strategies are examined within German context. This study is highly relevant since Eurosceptic attitudes are not only present in the German context but can be seen throughout the EU. Populism and Euroscepticism threatens EU cohesion while having major implications on EU´s relations on an international scale. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 89 political science |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/107582 |
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