University of Twente Student Theses
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Paradoxical tensions experienced by project managers managing digital transformation projects
Jonge, J.A. de (2025) Paradoxical tensions experienced by project managers managing digital transformation projects.
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| Abstract: | This master thesis examines paradoxical tensions in digital transformation projects in established incumbent firms. Through semi-structured interviews with eight Dutch project managers and applying Gioia’s paradox framing, Smith & Lewis’s criteria, and the dynamic equilibrium model, it identifies 24 tensions—15 true paradoxes like short-term deliverables versus long-term innovation, stability versus flexibility, and scope ambition versus limited resources. Managers suggested 50 coping strategies: primarily splitting (parallel pilots), temporal cycling, and bridging, with selective avoidance as temporary relief. Practically, the study advises sustaining leadership support and fostering cross-demographic alliances. Limitations include small sample size and calls for larger quantitative validation |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/107637 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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