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Nanotechnology in Food Packaging: A Qualitative Study on Creating Consumer Awareness through Effective Communication
Janssen, Mart Huub (2025) Nanotechnology in Food Packaging: A Qualitative Study on Creating Consumer Awareness through Effective Communication.
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| Abstract: | Background: Nanotechnology is becoming increasingly important in food packaging, offering solutions that extend shelf life, improve safety, and enhance food quality and traceability. Despite its potential to reduce the one-third of global food wasted, and approximately 25% in the Netherlands, public awareness remains limited. This lack of consumer knowledge is a key barrier to adoption. While previous studies have examined public opinions, this study focuses on how to create awareness of nanotechnology in food packaging to address food waste. Methods: This qualitative study involved four semi-structured focus groups with eco-conscious and non- eco-conscious consumers, as well as two semi-structured interviews with three experts in nanotechnology and food packaging. Results: Participants had limited knowledge of nanotechnology in food packaging and often confused it with unrelated fields. While benefits like reduced food waste were seen, trust concerns remained. Preferred information channels differed by age, but trust was highest in independent institutions like universities and public media. Visual tools such as QR codes on packages were favored for delivering deeper, non- commercial information. Experts proposed a three-step model: scientists introduce the technology, manufacturers communicate transparently, and consumers access information via trusted platforms. Conclusion: Clear, assessable, and tailored science communication is important for bridging the knowledge gap around nanotechnology in food packaging. By addressing trust, perceived risks, and audience needs, such communication shapes public attitudes and behavioral intentions. When framed around practical benefits like food waste reduction, it supports acceptance and enables informed, socially responsible choices at the intersection of innovation, policy, and everyday consumption. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies, 70 social sciences in general |
| Programme: | Communication Science MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/107683 |
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