University of Twente Student Theses
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.
Rethread Your Thinking: Changing Teen Habits to Reduce Overconsumption in Fashion
Volders, Yana (2025) Rethread Your Thinking: Changing Teen Habits to Reduce Overconsumption in Fashion.
|
PDF
26MB |
| Abstract: | The fashion industry significantly contributes to environmental and social issues, with teenagers forming a key demographic driving fast fashion consumption, due to affordability and easy availability. While many young people are aware of the problem, they often remain stuck in the contemplation phase of behavioural change, recognizing the issue but not yet preparing to act. Much attention has been paid to the intention-action gap, but this project focuses on the lesser-known gap between contemplation and preparation, where the earliest internal shifts must occur. This bachelor graduation project explores how design can support teenagers in progressing from contemplation to preparation around sustainable fashion behaviour. Using the Creative Technology Design Method, a concept was developed through ideation, prototyping, and testing. The result is a physical card game that promotes reflection, awareness, and critical thinking, linked to a website with additional challenges, educational content, and opportunities for social sharing. The concept was evaluated at a Dutch high school with 14 teenagers, using a mixed-methods approach that included both qualitative insights and quantitative data, analysed using the Wilcoxon signed-rank test. Findings show that while the card game does not directly change behaviour, it was well received and effective in raising awareness and stimulating reflection on sustainable fashion in a low-barrier, social format. Ultimately, this study demonstrates that playful, reflective tools can help bridge the early gaps in behavioural change, nudging teens toward sustainable mindsets, even if full behavioural transformation takes more time and further intervention. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 02 science and culture in general, 10 humanities in general, 43 environmental science |
| Programme: | Creative Technology BSc (50447) |
| Link to this item: | https://purl.utwente.nl/essays/107687 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page