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From Field to Yield: A Regenerative Journey

Leertouwer, Madeleine (2025) From Field to Yield: A Regenerative Journey.

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Abstract:Agriculture in its current form affects the environment to a detrimental degree, contributing to biodiversity loss, greenhouse gas emissions, and soil degradation. Regenerative Agriculture (RA) is an approach to farming that takes soil conservation at its core, utilizing natural processes to restore ecosystems. However, a number of obstacles make adoption difficult. A need for an RA supply tool was identified. In collaboration with Foodvalley, an independent organization aimed at bettering the food system, the client for this project, this thesis aimed to develop an interactive communication tool on an RA supply chain in Gelderland that could encourage knowledge-sharing, as well as aid in making better-informed decisions among stakeholders. The finished interactive animation depicted a regenerative supply chain from seed supplier to consumer. It combined hand-drawn visuals, narration, interaction, and educational elements, and was designed using the Creative Technology Design Process. Evaluations showed that the tool was able to successfully educate on RA methods, piquing curiosity and being recognized as a conversation starter. Not all supply chain stakeholder perspectives were able to be implemented; however, the animation still managed to take complex concepts, utilizing interaction together with visuals, and convey them engagingly and understandably, enticing the transition to RA.
Item Type:Essay (Bachelor)
Clients:
Foodvalley, Wageningen, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:70 social sciences in general
Programme:Creative Technology BSc (50447)
Link to this item:https://purl.utwente.nl/essays/107693
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