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The Role of Frames in Shaping Public Attitudes Toward AI in the Public Safety Sector : An Experimental Study

Schehmann, Vanessa (2025) The Role of Frames in Shaping Public Attitudes Toward AI in the Public Safety Sector : An Experimental Study.

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Abstract:In recent years, artificial intelligence (AI) technologies such as ChatGPT, DeepL Translate and many others have rapidly gained significance in different sectors. The growing presence of such technologies highlights the increasing relevance and significance in our society. While these technologies offer many benefits, open questions, concerns, and possible fears are real issues. This research investigates how different framings of artificial intelligence influence the public perceptions of AI regarding acceptance and concerns in the public safety sector. To do so the study employs an experimental design, with random assignment to one of three framing conditions. The analysis is guided by the theory of the Technology Acceptance Model, the framing theory, and a framework on ethical guidelines regarding the use of AI. The findings indicate that framing significantly influences acceptance and concerns about AI. While positive framing increased acceptance and lowered concerns, negative framing decreased acceptance. These findings highlight the importance of strong communication strategies in shaping public attitudes toward new technologies.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Management Society and Technology BSc (56654)
Link to this item:https://purl.utwente.nl/essays/107776
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