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Is it worth it? : A cost benefit study of AXAL Power’s EV chargers in Spain
Panteli, A.M. (2025) Is it worth it? : A cost benefit study of AXAL Power’s EV chargers in Spain.
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Full Text Status: | Access to this publication is restricted |
Embargo date: | 1 June 2030 |
Abstract: | The goal of this research is to assess the economic feasibility and strategic value of integrating AXAL Power’s EV charging stations, specifically the Towerplug® and Towerplug® PROMO into urban areas across Spain. The study uses a structured Cost-Benefit Analysis (CBA) approach to evaluate the long-term financial performance of each charger type and to determine how government incentives, discount rates, and charger features influence their viability. The research addresses two main questions: 1. What are the economic, environmental, and social benefits of integrating AXAL Power’s EV charging infrastructure in urban development projects across Spain? 2. How can a cost-benefit analysis (CBA) support strategic decision-making for AXAL Power’s market expansion in Spain? These are explored through 4 sub-questions that examine available financial incentives in Spain, quantify charger costs and benefits, and analyze performance under different scenarios. The results show that both charger models are financially viable, with positive Net Present Values (NPVs) and Benefit-Cost Ratios (BCRs) exceeding 1.0 across all scenarios (Figure 1). The Towerplug® PROMO consistently outperforms the Towerplug® due to its added advertising value and higher overall benefits, making it especially well-suited for commercial settings. The Towerplug®, while also viable, is more sensitive to financial support conditions and is best suited for cost-conscious environments such as transit hubs. Sensitivity analysis confirms that government subsidies and discount rates significantly influence outcomes, though both chargers remain feasible even in conservative scenarios. These results validate the use of CBA as a decision-making tool for AXAL Power and support a differentiated deployment strategy aligned with specific urban use cases. The thesis concludes that both of AXAL’s chargers, Towerplug® and Towerplug® PROMO are economically viable across a range of financial scenarios. While public subsidies improve project outcomes, the chargers remain profitable even without them. These findings support a differentiated deployment strategy; The Towerplug® is more suited for cost-sensitive environments like transit hub, while the Towerplug® PROMO is better suited in high-visibility commercial zones. The study also highlights the value of CBA as a decision-making tool and recommends that AXAL Power continues pursuing public tenders, monitor long term performance and further explore environmental and social impacts in future research. Together, these insights offer practical guidance for AXAL’s expansion in Spain’s evolving EV infrastructure market. In conclusion, this study demonstrates that AXAL Power’s chargers offer strong economic potential in Spain’s urban EV infrastructure market. Strategic use of financial incentives, along with context-appropriate charger deployment, can enhance project success while supporting national goals for sustainable urban mobility. |
Item Type: | Essay (Bachelor) |
Faculty: | ET: Engineering Technology |
Programme: | Civil Engineering BSc (56952) |
Link to this item: | https://purl.utwente.nl/essays/107877 |
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