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What Should Small Family Businesses Look Into in IT Implementation? Evidence From Ethnographic Study in Vietnam
Tran, Giang (2025) What Should Small Family Businesses Look Into in IT Implementation? Evidence From Ethnographic Study in Vietnam.
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| Abstract: | Purpose: This study aims to provide a more contextualized understanding of IT implementation in small family businesses. As technology continues to evolve rapidly, small family businesses face unique challenges in implementing IT systems, that are often overlooked in research that focuses primarily on large organizations. Method: The research examined Hai Dang Light Ltd., a small electronics retailer in Ho Chi Minh City, Vietnam, to explore the IT implementation process within the family business context. Using a qualitative ethnographic approach combined with grounded theory, the study investigated what shapes and challenges the IT implementation process. Results: The findings reveal that the small family business culture at Hai Dang Light is rooted in trust, family connections, and informal communication within a small group of people. Organizational support is generally perceived as adequate, with some feedback, while individual effort is high but inefficient due to management of the implementation process. Conclusion: The research concludes that organizational support plays a significant role in shaping how individuals engage with IT implementation. A lack of strategic planning and accountability is identified as a key factor influencing resistance to change, thereby hindering successful IT adoption. This study highlights the importance of aligning strategic planning with organizational culture and individual effort to ensure effective IT implementation in small family businesses. Keywords: IT implementation, SMEs, Family business, Ethnography, Resistance to change, Grounded theory. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies, 85 business administration, organizational science |
| Programme: | Communication Science BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/108016 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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