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Exploring User Experiences of Generative AI in Creative Tasks

Blaauw, Jeremy (2025) Exploring User Experiences of Generative AI in Creative Tasks.

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Abstract:This thesis investigates how individuals experience creative work in collaboration with generative AI tools. Rather than focusing on productivity or output quality, the study explores how users make sense of their role in AI-supported tasks and how their engagement with GenAI shapes the experience of the work itself. Semi-structured interviews were conducted with nine students who regularly use GenAI for creative tasks. Thematic analysis revealed that user experiences varied depending on how they interacted with the tool. These patterns were interpreted through the Job Characteristics Model and the Generative AI Literacy framework. The findings show that such characteristics are not fixed but shaped through ongoing decisions about when and how to involve GenAI. To capture this dynamic, the study introduces the concept of Interactional Task Shaping, describing how users actively configure task structure and meaning through real-time engagement with generative AI systems.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (50645)
Link to this item:https://purl.utwente.nl/essays/108025
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