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Agenda setting : a study into the EU-Croatia relationship

Ivanković, M. (2006) Agenda setting : a study into the EU-Croatia relationship.

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Abstract:This study examined the existence of the agenda setting for the issue of the EU and Croatian integration process. It used public opinion survey data and content analysis of daily newspapers to assess the importance of seven topics related to the issue on the media and the public agenda in three subsequent periods. The results of the correlation analysis revealed the minimal agenda setting effects of the presentation of seven topics in the media on the perceived importance of those topics in the first period, while there was no support for agenda setting in later periods. A comparison between the topics' importance scores on the media agenda and public agenda showed that the occurrence or absence of the agenda setting was associated with either extensive or minimal coverage of the economy in the media during each period. The minimal evidence of the agenda setting put this study in contrast with many studies which proved the influence of the media agenda on its corresponding public agenda
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
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