Strategic Communication and the United Nations Millennium Development Goals

This study has been conducted because the United Nations System Staff College recognized the need for more insight in strategic communication as an important pillar in the global and national strategy to achieve the Millenium Development Goals. In the Millennium Declaration's core strategy 'campaign and mobilization' are central and aim at creating awareness and mobilization of community level understanding and support for the Millennium Development Goals trough the civil society and media. Therefore communicators for social change want to generate more action and commitment to increase momentum for these goals, through awareness and advocacy for the Goals. The study has been analyzed communication documents and strategic country reports from 32 countries, to find out how strategic communication can support the work of United Nations organizations and thus support achieving the Millennium Development Goals. The research question is: What is good practice of strategic communication for the Millennium Development Goals?