Succesvolle intranetservices : een onderzoek naar de factoren die het gebruik van intranetservices verklaren binnen Wegener Huis-aan-huiskranten

Molen, V. van der (2006) Succesvolle intranetservices : een onderzoek naar de factoren die het gebruik van intranetservices verklaren binnen Wegener Huis-aan-huiskranten.

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Abstract:This thesis describes the research that is conducted on the factors that influence the use of intranet services within Wegener Huis-aan-huiskranten. Based on a literature study a research model is constructed on the basis of UTAUT (Venkatesh et al., 2003). The model is specified by the type of intranet service. There are two types of intranet services distinguished; these are information services and cooperation & interaction services. By specifying the UTUAT by service type and adding additional factors from the literature an attempt is made to make a better fit and increase the explaining value of the model. Besides researching the factors that influence use and intention of intranet services, the researched aimed at investigating how the employees of WHK value the existing intranet services and how their intention is to new intranet services. Based on these results, recommendations are made for increasing the quality of the intranet services at WHK. The research is conducted by using online questionnaires. All employees of WHK received an email invitation to participate with the research. The response percentage was 38%. 338 questionnaires where useful for analyses.
Item Type:Essay (Master)
Clients:
Wegener huis-aan-huis kranten
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/57472
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