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From the Czech Republic to the Netherlands : developing an entry strategy for Cargospol
Charles, Sam (2007) From the Czech Republic to the Netherlands : developing an entry strategy for Cargospol.
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| Abstract: | Cargospol is a Czech company that transports, trades and stores truckloads. Their sales markets consist of many European countries. In order to expand their sales markets, Cargospol wants to expand its activities to the Netherlands. The objective of this graduation assignment is to develop an entry strategy for Cargospol, which focuses on the Dutch road transport sector. The purpose of the assignment is to give an answer to the following question: What is a suitable entry strategy for Cargospol, with regard to the road transport sector in the Netherlands? |
| Item Type: | Essay (Bachelor) |
| Clients: | Cargospol |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration BSc (56834) |
| Link to this item: | http://purl.utwente.nl/essays/57890 |
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