University of Twente Student Theses


The feasibility study of Sativex in China

Pan, Linnan (2007) The feasibility study of Sativex in China.

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Abstract:Cannabis, with another name as marihuana, is popular with drug addicts. But with the same function it has, cannabis can also work as a good pain reliever when other pain killers do not work effectively. Sativex is one of those cannabis-based medicines with the main function of pain relief. It first appeared in Canada in 2005 and brought good news to MS patients. This is the object for this paper, and it will take place in China where cannabis has not been used for medical purpose. The objective of my principals is to ‘grow cannabis, manufacture Sativex and sell it within China’. So in this thesis, an elaborate plan for Sativex to enter into China will be developed. This objective brings us to the problem formulation of this thesis: What strategic entry strategy should be applied for Sativex to enter into Chinese market and how to implement the strategy into practical operations?
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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