Low-cost products for India

Rijkeboer, Irene (2006) Low-cost products for India.

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Abstract:Is there a market for Philips in India? And what kind of product should there be developed to make the life of poor people in India better? Those are the main questions of this research. The target group for this research will be people at the bottom of the pyramid in India, with an income of less than $3 a day. To get to know a little bit more about the target group, people who know more about it where asked to fill in the interview. These interviews showed that there is a market in India that Philips could enter. The major problems given in these interviews are education and communication. With this research, a product will be designed, which could help to solve these problems. Education will contain at first the basic education, like reading, calculating and writing. Perhaps other education can put later in the product too. There is a huge market in India. They even sell the same kind of products as in first world countries. These products are only too expensive for the target group. They would like to use the same products, so if they could be made with the same service only cheaper, this would be a great potential market. The product cannot be too expensive (max. $25 per person) and the product should be able to use for sharing are the most important requirements. With these requirements, some concepts where developed. With these requirements and the general information from the interviews, movies and Internet, a brainstorm session has started and concepts were developed.
Item Type:Essay (Bachelor)
Clients:
Philips Consumer Electronics
Faculty:ET: Engineering Technology
Subject:21 art forms
Programme:Industrial Design BSc (56955)
Link to this item:http://purl.utwente.nl/essays/57964
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