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An innovation's perceived advantage : a combination of adopter characteristics and innovation attributes

Morsink, Karlijn (2007) An innovation's perceived advantage : a combination of adopter characteristics and innovation attributes.

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Abstract:In international policy making a strong rationale exists for promoting the development of small rural enterprises as a key contributor to poverty reduction. A central aspect in this promotion is the transfer of technology to increase productivity and competitiveness. A lot of resources are provided to promote access to modern energy sources as an input for further technological development. This research will show that the adoption of modern energy is not only influenced by adopters' access to modern energy. The ability to attract demand for the products of enterprises is an important determinant as well. This research will consider the adoption of modern energy from the viewpoint of the adoption of innovations. One of the most prominent frameworks used for analyzing innovation-adoption is Rogers' (1995) theory of the diffusion of innovations. One of the explanatory variables which Rogers' describes is the relative advantage of increased efficiency of an innovation which is both determined by the characteristics of adopters and the characteristics of innovations. This research will combine social participation as a characteristic of an entrepreneur with the demand for the enterprise's products. This combination may lead to the adoption of modern energy because it creates a relative advantage.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/585
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