University of Twente Student Theses


"Things are talking" : an estimation of innovative change for RFID based services

Hagemeijer, Anke A.P. (2008) "Things are talking" : an estimation of innovative change for RFID based services.

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Abstract:First off, this study will search for a valid method to forecast future demand for innovative strategic processes. Secondly it will test the selected method in the innovative market of RFID based real-time services. Being able to forecast market demand is of great interest in business context, because planning a new business requires a large number of decisions to be made in advance of the actual launch of that service. Common market research typically collects information from an existing market. For innovative products and services however, such historical data and past experience does not exist. Forecasting future demand for innovative products can therefore only be done by estimation. Commonly accepted methods for this kind of estimation are the Delphi method (Jolson and Rossow, 1971), scenario planning, conjoint analysis and the lead user method (von Hippel, 1986). These methods are less adequate when forecasting for radically innovative products, because of functional fixedness, an effect that causes subjects to experience great difficulty in generating novel product concepts that deviate from the familiar.
Item Type:Essay (Master)
Royal KPN N.V.
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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