External growth by internal improvement : a study into the possibilities of the German and US market for PT Dharma Medipro

Boenders, B.B.M. (2008) External growth by internal improvement : a study into the possibilities of the German and US market for PT Dharma Medipro.

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Abstract:Dharma Medipro (DM) is struggling hard to find new customers and besides this they are facing severe quality problems which does not stimulate finding new customers. One of DM’s goals is to acquire a large German or US customer. In the past they supplied two large American customers but this stopped due to quality problems. After that DM did not succeed in finding a new partner in the US market and till now there still are difficulties keeping the quality at a constant and proper level. Logically, these quality problems influence sales very much, because there are many complaints of customers. That is why in this report an answer is found on the question: ‘What strategy is needed in order to acquire new customers in the German and US market’?
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/58534
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