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RFID adoption in bookstores : a study on factors that explain adoption intention

Jeurissen, W. (2008) RFID adoption in bookstores : a study on factors that explain adoption intention.

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Abstract:Intres Media was interested in studying the opportunities of RFID technology for their Libris bookstore chain. With this study, Intres Media wanted to find out what intention the bookstore entrepreneurs had to adopt RFID technology. From a scientific point of view, it was relevant to study what factors explain the level of RFID adoption intention with these bookstore entrepreneurs.
Item Type:Essay (Master)
Clients:
Intres Media BV
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/58606
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