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Exploring the Thai industry for potential possibilities for the pipe & tube market

Meyer, P.B. (2008) Exploring the Thai industry for potential possibilities for the pipe & tube market.

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Abstract:The management at Van Leeuwen Pipe & Tube Thailand (VLT) do recognize the presence of a strategically marketing problem, because management is too much involved in the day to day running of the company, without being able to identify and develop a long-term strategy in order to secure their continuity and sustainability for the years to come. To investigate this topic VLT decide to hir a student trainee for analusing the market oudtside the existing customer base and to examine the possibilities for exploration and further to ascertain the adequate strategy to attack the market area as mentioned. To be completed in a feasible business plan forapplication by VLT's management
Item Type:Essay (Bachelor)
Clients:
Van Leeuwen Pipe & Tube
Unknown organization
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (56834)
Link to this item:http://purl.utwente.nl/essays/58690
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