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Manipulating arguments, credibility of the source and involvement : what factors influence risk perception?

Kedzia, S. (2008) Manipulating arguments, credibility of the source and involvement : what factors influence risk perception?

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Abstract:This study tried to investigate the influence of source credibility, health threat and personal involvement in risks on the perception of these risks. It uses the elaboration likelihood model (ELM) to study the effect of chosen route on elaboration of messages. It tested the hypotheses that involvement influences risk perception, and that the source which gives a certain kind of arguments influences the way people respond to it, as well as the amount of trust they will have into the message. Moreover it was assumed that even the kind of arguments, which could estimate the risk of a specific health threat as high or low, influenced risk perception, and elaboration. 8 different groups of respondents were set down in 2 different countries. Unfortunately this study could not find any significant relation between involvement and risk perception. However it found interesting effects concerning trust into the source in relation to arguments given
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/58800
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