University of Twente Student Theses


Conforming to the flaming norm in the online commenting situation

Moor, P.J. (2007) Conforming to the flaming norm in the online commenting situation.

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Abstract:A certain kind of online behavior, called flaming, consists of exhibiting hostility towards other people by insulting, swearing or using otherwise offensive language. An experiment has been conducted to test whether perceived norms have an effect on flaming behavior in the online commenting situation, a situation where people can comment on a certain stimulus. This has been done in a natural setting, where participants did not know about the experiment until they had commented on a text. Participants flamed more often when earlier commenters had done so, indicating that conformation to the flaming norm indeed occured. The results could, however, not be fully explained by the perspective of the SIDE model used in this study.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Psychology BSc (56604)
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