University of Twente Student Theses


Are there business prospects for the XY group on the Dutch market?

Hermann, A. (2008) Are there business prospects for the XY group on the Dutch market?

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Abstract:The research at hand has been carried out on behalf of the XY group. The company is headquartered in XY/Germany and is active in the temporary staffing industry. From its subsidiary in XY/Germany (located at the German-Dutch boarder) the company has been dispatching little quantities of German workers to the Netherlands for several years now. However, the management is estimating that there is more growth potential for the company on the Dutch market and has also developed some ideas where and how to get on the market. The company eventually decided to conduct a professional market analysis regarding its possibilities in the neighboring country. Within this research it will be systematically investigated whether XY should enter the Dutch market and which market entry option is then most appropriate
Item Type:Essay (Master)
XY Group
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Public Administration MSc (60020)
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