Internationalization of service organizations : a study of the factors that influence the internationalization of service organizations

Gerbrands, G. (2008) Internationalization of service organizations : a study of the factors that influence the internationalization of service organizations.

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Abstract:When looking at the internationalization of organizations, there are a lot of models and theories developed especially for manufacturing organizations. These model and theories are not necessarily useful for service organizations. Therefore there is a need for a model especially for service organizations. In this research a model is developed from a variety of existing international management literature about the factors that influence the internationalization of (service) organizations. This model consists of internal factors such as product/ service factors, organizational factors, managerial behavioral factors and the international network. And external factors such as: host country factors, entry modes and home country factors. These factors are made specific in order to make the model useful. The model is tested on a small service organization, ROB(name is made up, because the real name is confidential) This organization is investigated through different methodologies: desk research and semi-structured interviews. ROB is a small, international company with 10 years of experience and a qualified staff. Most of their costumers live in the United States and the United Kingdom. Their internationalization has been organic and unplanned. Overall the organization needs more structure and focus in their nternationalization in order to facilitate further market expansion and penetration
Item Type:Essay (Master)
Faculty:MB: Management and Governance
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/59004
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