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Onderzoek naar de gebruikersvriendelijkheid van boekingsformulieren

Weele, J.H.D. ter (2009) Onderzoek naar de gebruikersvriendelijkheid van boekingsformulieren.

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Abstract:More and more people are buying there holyday trip on the internet. But it is not always easy to use the booking form of those sites. Only 2,5% of the visitors of the site are buying a trip. Xentaur, the internship company, expects that the bookings form is too hard to understand. They also expect that the use of guidelines for webdesign will make the booking form easier to us. It's not always clear how much a trip will cost. People are filling the bookings form to know how much the trip will cost and then will decided if they won't to buy the trip instead of making this decision before entering the booking form. This will lead to a lower conversion rate. The assignment will consist of two parts. The first research question: Which guidelines are available for website design and implement a new booking form compliant to most of those guidelines. The other part is about the prices. Will the conversion rate increase if the prices are shown differently
Item Type:Essay (Master)
Clients:
TSI solutions
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science
Programme:Interaction Technology MSc (60030)
Link to this item:http://purl.utwente.nl/essays/59024
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