University of Twente Student Theses


Flaming op YouTube

Moor, P. (2008) Flaming op YouTube.

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Abstract:Flaming is defined as “displaying hostility by insulting, swearing or using otherwise offensive language.” It seems to be common in comments on the video sharing website YouTube. In this explorative study, flaming on YouTube was studied using surveys among YouTube users. Three general conclusions were drawn. First, flaming is indeed very common on YouTube, although many users say not to flame themselves. Second, views on flaming are varied, but more often negative than positive. Some people refrain from uploading videos because of flaming, but most users do not think of flaming as a problem for themselves. Third, several explanations of flaming were found to be plausible, among which were perceived flaming norms and reduced awareness of other people’s feelings. Although some YouTube users flame for entertainment, flaming is more often meant to express disagreement or to respond to perceived offense by others
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
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