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Impression Formation in Online Social Networks

Trame, Tobias (2009) Impression Formation in Online Social Networks.

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Abstract:The current study tried to investigate the manner in which participants inspect profiles of persons in an online social network, such as Facebook. Furthermore, the question was assessed, which of three information categories (‘Music’, ‘Books, and ‘Political View’) have most impact on the impression that is formed based on a profile. The third main question was, whether participants are able to form a correct impression based on information that is presented in the single categories. Therefore a program with an interface, that resembles a profile in an online social network, was written. After inspecting every profile, participants had to complete a short measure of the Big Five personality dimensions, based on the information they received in the foregoing profile. Results indicate that there is a loose order of inspection, while the category ‘Music’ contributes most to an impression. Furthermore, participants seemed not to be able to infer correct traits based on the presented information
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/59116
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