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Online marketing ROI: creating a model to make the returns of online marketing transparant

Veldhuizen, C.B. (2008) Online marketing ROI: creating a model to make the returns of online marketing transparant.

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Item Type:Essay (Master)
Clients:
IT Heineken Nederland
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/59212
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