Beter .... van Niet: een "Beter van niet" lijst voor sportschoenproducenten

Peet, Marc van der (2007) Beter .... van Niet: een "Beter van niet" lijst voor sportschoenproducenten.

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Abstract:This report contains a literature survey, executed on request of Marco Smit of the foundation “Beter van niet” to complete the bachelor study Business Administration at the University of Twente. The research aim is two sided. One aim is to give an overview of indicators of social corporate governance that can be used in the sport shoe branch. Through a literature a list of indicators is constructed. With the use of a list of criteria the total list is reduced to a smaller list of indicators. The total list of indicators will be used to rank eight different sport shoe producers on the subject of social corporate governance. With the use of tabels a complete view of all the founded indicators of social corporate governance is given. After the selection of the indicators eight different sport shoe producers are ranked due to their score on the several indicators. The segment of the mentioned producers is more or less three quarters of the market. First a clear definition of social corporate governance is given. This definition has been constructed through combining components from various definitions of social corporate governance in the available literature. The following definition of social corporate governance is used:”social corporate governance consist of non-obliged initiatives taken by an organization to overcome social and environment problems caused, partially of totally, by the organization”. The final conclusion of this investigation is a “Beter van niet” list in which the eight different sport shoe producers are ranked on the subject of social corporate governance. Through this list the Dutch consumers have a clear view of the degree in which the different sport shoe producers are concerned about social corporate governance
Item Type:Essay (Bachelor)
Clients:
Stichting "Beter van niet"
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Industrial Engineering and Management BSc (56994)
Link to this item:http://purl.utwente.nl/essays/59257
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