Can the design of food packaging influence the taste experience of its content?

Becker, L. (2009) Can the design of food packaging influence the taste experience of its content?

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Abstract:This study examines the effect of yoghurt packaging design, concerning different shapes and color saturations, on the taste experience and evaluation of the product.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/59541
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